Two journeys. One platform. One shared brain.
Pre-sale and SDLC live in the same product. Pre-sale runs on feedback and prototypes. SDLC runs on feedback, plan, build, release. The handshake between them — Mark Contracted — carries all the context you captured before the deal across to the build loop after the deal.
Track 1 · Pre-sale
Free for qualified prospects.
Vertikals ships your prospect a hosted prototype before they sign anything. They see what they’re buying. You stop chasing air.
Lead
A prospect lands in the platform — call notes, meeting transcript, scope conversation, anything. Vertikals or a franchisee captures it via the New Lead form. Multi-scope context extraction starts immediately.
Prototype
Vertikals ships a hosted demo built against the prospect’s actual context — their decision-makers, their integrations, their constraints. Versioned. Iterable. Free for qualified prospects.
Mark Contracted
Prospect signs. The platform provisions a GitHub repo, logs the invoice, and graduates the project to SDLC. Client and Company memory carry over automatically — they were never project-owned.
Track 2 · SDLC
After you sign, the build loop runs.
Loops once per release. Visible to operators in the Build Queue, hidden behind a "Submit for release" button for OBFUSCATED-trust franchisees.
Feedback
Drop dumps — meeting recordings, screenshots, voice memos, transcripts, plain text. AI extracts context updates at three scopes (Project / Client / Company) and proposes them for review.
Plan
AI synthesises accumulated feedback into a markdown plan. You can re-draft, edit, then click Submit for release. The locked plan pushes to the connected repo with [vertikals:plan-ready].
Build
Command Center (or a manual operator) executes the locked plan. Vertikals + FULL-trust franchisees see the queue, mode toggle, and live state; OBFUSCATED franchisees see "in queue" status only.
Release
New version with reports lands. Cycle resets to Feedback for the next iteration. The repo is yours — not held hostage by the platform.
Brain Chat sits across both journeys.
Every dump, plan, build report, prototype summary, and memory doc you’ve produced is queryable in plain English. No vector index — claude reads your in-scope context whole. Citations are clickable; they jump to the originating record. "What did Acme’s CEO say about the timeline?" returns an answer with a link.
FULL trust
Same view as a Vertikals operator
Build internals visible. Mode toggle, live status, queue membership across your own clients. The full four-step cycle. For technical franchisees and trusted partners who want to see and influence the engineering.
OBFUSCATED trust
Three-step cycle, build hidden
Feedback → Plan → Release. Build node hidden, mode toggle hidden, queue invisible. Submit for release hands off; you get a notification when the new version lands. The default for business franchisees.